Mompreneurs education advice for women entrepreneurs

– V3.1 –

Ethics In Business

featuring DSA Canada President, Peter Maddox

Video Duration:  5 minutes
Additional Module Resources:  workbook + tipsheet + helpful links

RevolutionHER Mastery Module V3.1 features Peter Maddox, President of the Direct Sellers Association of Canada (DSA Canada), where he shares the tops 6 ways to stay ethical with your business practices and show integrity in everything you do, in order to grow your business and keep customers coming back for years to come. Access to this Mastery Module is granted strictly for Elite Mompreneur members – enjoy!


(a) Download and print our “Ethics in Business Workbook” and use this workbook as you follow along with Peter’s video.

(b) Watch Peter’s “Ethics in Business” video (below).

(c) Download the “Ethics in Business INQUIRY Tipsheet” >> to help you identify and answer further questions in running your business ethically.

(d) Read the DSA’s  “Code of Ethics” >>



Direct Sellers Association logo - DSA Canada

Since 1954 the Direct Sellers Association of Canada has established and upheld rigorous standards, ethics and good business practices as the recognized voice of our industry. DSA Canada is a family of competitors using combined strengths to ensure fairness in regulations and gain credibility & respect within government. As an industry that connects close to 800,000 Canadians to entrepreneurial opportunity and enrichment, DSA Canada provides assurance of member company integrity and a foundation of trust for independent sales contractors (ISCs) and consumers. Their mission is to promote, serve and protect the interests of member companies and independent direct sellers marketing their products, and ensure the highest level of business ethics and service to consumers.

For a Direct Selling Company looking to expand, Canada offers the ideal market: a stable economy, positive consumer acceptance of channel, entrenched direct selling market and a strong well-established DSA.