Her Business Blog
Tips for Great Business Headshots
Written by Julie Rock In my opinion, having your headshot taken by a professional photographer is so important for your business as it is a part of your brand, and your brand represents you and how you want to define yourself and your business to potential clients. This is usually one of the first things that…
Read More5 Tips for Building Your Email List
By Stacey Hartman If you’re looking to really start growing your business, email marketing is an awesome way to expand your customer base. One major stumbling point for some, though, is building your subscriber list. Fret not, we have several sure-fire steps to get your email list booming. Let’s take a look! 1. Get an…
Read MoreWhat You Need to Know About Your Customers
All successful entrepreneurs have at least one quality in common — a laser focus on their customers’ or clients’ needs. Make no mistake – without your customers, you have no business! The only way to persuade potential customers to choose you over your competition is to truly understand them. Here are five things that you need to…
Read MoreKeeping Up With The World Around You
Do you know if you’re out of touch? It can happen more quickly than you might think. One minute you’re at the top of your game, but then you blink and suddenly feel as if the world has moved on without you. When you’re an entrepreneur, this is more than an annoyance; it can have serious…
Read More9 Networking Tips to Help You Truly Connect
Written by Julie Boyer Where are you creating connections in your life? Learning to network and creating positive relationships is not only a skill that we need in business, but also a very important life skill. What I have found is that networking is about building relationships and serving others. I have always enjoyed meeting…
Read MoreCash Flow Tips for Busy Entrepreneurs
By Danette Harkness Senior Manager, Small Business Banking, Coast Capital Savings What doesn’t kill you may make you stronger, but a negative cash flow will definitely kill your business. Cash flow is your business’ lifeblood, and understanding its behaviours can dictate whether you’ll make it or break it – so take control of your finances!…
Read More5 Ways to Improve Your Productivity
We all want to be more productive, but despite our best intentions, we often end up wasting valuable time. Many people fall into the trap of focusing too much on how hard they are working, rather than what they are actually accomplishing. The trick is not necessarily to work harder, but to work smarter! Here…
Read MoreTips for Starting an Ethical Brand
Written by Tanya Donahue Ethical. Sustainable. Socially Conscious. These may be the buzzwords of today, but the importance lies in taking their meaning and creating something truly unique – your voice, also known as your brand. In many ways, we as social entrepreneurs are the ones creating a new culture for today and tomorrow. We are…
Read More7 Tips to Create a Follow-Up Strategy
Written by Grace Moores If you don’t have a follow-up strategy, you are setting yourself up for disappointment. Most of my clients never returned my initial calls or emails, but they did with follow-up, which in turn has brought in revenue and resources over the years. Follow-up is not hard to do and doesn’t take up a…
Read MoreLoyal Customers: Know Them, Find Them, Serve Them
The best customer is a repeat customer, and finding and keeping your ideal client goes hand in hand with knowing your customer avatar. My product line, Easy Daysies, was created off my kitchen table by parent demand, and has now been sold in stores across the country for almost a decade. I often get asked…
Read More10 Steps to Launching your Own Product
Have you ever thought about launching your own product? A product in any industry, whether nutrition, apparel, beauty, printable, or otherwise, gives you the ability to create something physical for others to use and allows you to have a bigger impact. If you have an existing business, a product launch can expand your range, give…
Read MorePress Releases that Will Get Your Business Noticed
You have a great product or service and you want to start getting the word out. Where should you begin? It seems like a huge task, but if you take it step by step you’ll be able to create some buzz. A press release is not as intimidating as it might seem. Essentially, it’s a document written…
Read More9 Tips for Transitioning to a More Sustainable Business
Every business owner can discover easy ways to be more sustainable, and it doesn’t have to be overwhelming! Whether you have a bricks and mortar store, or you work from your home office, making small changes can have a huge impact. Here are some simple ways to get started: Start Slow… Don’t try to do everything…
Read MoreHow the Gig-Economy is Fuelling a New Workforce
The Direct Selling industry is growing steadily, and as a result, 1 in 10 Toronto workers are now part of the gig-economy. Direct selling plays an important economic role in Canada. It supports entrepreneurial growth by assigning Independent Sales Consultants. It also provides a wide range of products and services to customers across the country.…
Read More5 Conversations You Should Never Have Over Email
While email is convenient, it is not always the best way to communicate. When you are trying to explain a complex concept or if your message is emotionally charged, it is probably better to talk over the phone or face-to-face. Here are five conversations that you should never have online. We can’t deliver on what was…
Read MoreBusiness Mailboxes – Think Big for Your Small Biz
Although I have been running my home-based business for several years, it was only a few months ago that I registered and opened a private mailbox for my business; and I’m so glad I did. Yes, it was a small inconvenience to redirect my mail over to a new address, but it has given me such peace…
Read More5 Bad Excuses for Not Starting a Business
Have you always dreamed about starting a business, but found that you are too afraid to take the leap? There are plenty of good reasons not to start a business, but often it’s just good old fear that stops us. Unfortunately, it’s the things that we don’t do that we usually regret – if you are resting on…
Read MoreEasy Ways To Show Gratitude To Your Network
Entrepreneurs are often very focused on showing gratitude to their customers, but sometimes may not pay as much attention to the other people who support them. Consider all the help that you have received from your network; they are the ones who send you referrals, sing your praises, let you know about opportunities, and support…
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