Her Business Blog

photographer photo shoot

Tips for Great Business Headshots

Written by Julie Rock In my opinion, having your headshot taken by a professional photographer is so important for your business as it is a part of your brand, and your brand represents you and how you want to define yourself and your business to potential clients. This is usually one of the first things that…

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email list

5 Tips for Building Your Email List

By Stacey Hartman If you’re looking to really start growing your business, email marketing is an awesome way to expand your customer base. One major stumbling point for some, though, is building your subscriber list. Fret not, we have several sure-fire steps to get your email list booming. Let’s take a look! 1. Get an…

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What You Need to Know About Your Customers

All successful entrepreneurs have at least one quality in common — a laser focus on their customers’ or clients’ needs. Make no mistake – without your customers, you have no business! The only way to persuade potential customers to choose you over your competition is to truly understand them. Here are five things that you need to…

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website update advice

Deciding When to Update Your Website

Written by Joe Forrest, on behalf of the GoDaddy Team When is the last time you updated your website? Has it been a few years? If so, you’re probably missing out on a lot of business opportunities. The web changes fast, and you must pivot with it to succeed. Here are six questions you can…

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Keeping Up With The World Around You

Do you know if you’re out of touch? It can happen more quickly than you might think. One minute you’re at the top of your game, but then you blink and suddenly feel as if the world has moved on without you. When you’re an entrepreneur, this is more than an annoyance; it can have serious…

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networking tips

9 Networking Tips to Help You Truly Connect

Written by Julie Boyer Where are you creating connections in your life? Learning to network and creating positive relationships is not only a skill that we need in business, but also a very important life skill. What I have found is that networking is about building relationships and serving others. I have always enjoyed meeting…

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cash flow

Cash Flow Tips for Busy Entrepreneurs

By Danette Harkness Senior Manager, Small Business Banking, Coast Capital Savings What doesn’t kill you may make you stronger, but a negative cash flow will definitely kill your business. Cash flow is your business’ lifeblood, and understanding its behaviours can dictate whether you’ll make it or break it – so take control of your finances!…

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5 Ways to Improve Your Productivity

We all want to be more productive, but despite our best intentions, we often end up wasting valuable time. Many people fall into the trap of focusing too much on how hard they are working, rather than what they are actually accomplishing. The trick is not necessarily to work harder, but to work smarter! Here…

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Tips for Starting an Ethical Brand

Written by Tanya Donahue Ethical. Sustainable. Socially Conscious. These may be the buzzwords of today, but the importance lies in taking their meaning and creating something truly unique – your voice, also known as your brand. In many ways, we as social entrepreneurs are the ones creating a new culture for today and tomorrow. We are…

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follow up sales tips

7 Tips to Create a Follow-Up Strategy

Written by Grace Moores If you don’t have a follow-up strategy, you are setting yourself up for disappointment. Most of my clients never returned my initial calls or emails, but they did with follow-up, which in turn has brought in revenue and resources over the years. Follow-up is not hard to do and doesn’t take up a…

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effective social media presence

How Effective is Your Social Media Presence?

  Most business owners understand that they need to have a presence on social media, however it’s important to understand that just setting up an account and updating it every once in a while isn’t enough. To get any real benefit out of social media, you need to be genuinely engaging with your audience; not…

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Loyal Customers: Know Them, Find Them, Serve Them

The best customer is a repeat customer, and finding and keeping your ideal client goes hand in hand with knowing your customer avatar. My product line, Easy Daysies, was created off my kitchen table by parent demand, and has now been sold in stores across the country for almost a decade. I often get asked…

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website design tips

16 Steps to Get Your Website On Track

By Jill Schoolenberg, GoDaddy Canada With online traffic bustling now more than ever before, it’s the best time to give your website the boost it needs with a design and content makeover. Even if web design isn’t your area of expertise, you can still create an amazing website. Solid design will always outdo flashy or gimmicky…

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product launch tips

10 Steps to Launching your Own Product

Have you ever thought about launching your own product? A product in any industry, whether nutrition, apparel, beauty, printable, or otherwise, gives you the ability to create something physical for others to use and allows you to have a bigger impact. If you have an existing business, a product launch can expand your range, give…

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media attention

Press Releases that Will Get Your Business Noticed

You have a great product or service and you want to start getting the word out.  Where should you begin?  It seems like a huge task, but if you take it step by step you’ll be able to create some buzz. A press release is not as intimidating as it might seem. Essentially, it’s a document written…

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9 Tips for Transitioning to a More Sustainable Business

Every business owner can discover easy ways to be more sustainable, and it doesn’t have to be overwhelming! Whether you have a bricks and mortar store, or you work from your home office, making small changes can have a huge impact. Here are some simple ways to get started: Start Slow…  Don’t try to do everything…

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woman working on a side hustle

How the Gig-Economy is Fuelling a New Workforce

The Direct Selling industry is growing steadily, and as a result, 1 in 10 Toronto workers are now part of the gig-economy.  Direct selling plays an important economic role in Canada. It supports entrepreneurial growth by assigning Independent Sales Consultants. It also provides a wide range of products and services to customers across the country.…

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5 Conversations You Should Never Have Over Email

While email is convenient, it is not always the best way to communicate.  When you are trying to explain a complex concept or if your message is emotionally charged, it is probably better to talk over the phone or face-to-face.  Here are five conversations that you should never have online. We can’t deliver on what was…

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business mail box

Business Mailboxes – Think Big for Your Small Biz

Although I have been running my home-based business for several years, it was only a few months ago that I registered and opened a private mailbox for my business; and I’m so glad I did. Yes, it was a small inconvenience to redirect my mail over to a new address, but it has given me such peace…

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5 Bad Excuses for Not Starting a Business

Have you always dreamed about starting a business, but found that you are too afraid to take the leap?  There are plenty of good reasons not to start a business, but often it’s just good old fear that stops us.  Unfortunately, it’s the things that we don’t do that we usually regret – if you are resting on…

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Thank you note with heart

Easy Ways To Show Gratitude To Your Network

Entrepreneurs are often very focused on showing gratitude to their customers, but sometimes may not pay as much attention to the other people who support them. Consider all the help that you have received from your network; they are the ones who send you referrals, sing your praises, let you know about opportunities, and support…

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