Her Business Blog

cash flow

Cash Flow Tips for Busy Entrepreneurs

By Danette Harkness Senior Manager, Small Business Banking, Coast Capital Savings What doesn’t kill you may make you stronger, but a negative cash flow will definitely kill your business. Cash flow is your business’ lifeblood, and understanding its behaviours can dictate whether you’ll make it or break it – so take control of your finances!…

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5 Ways to Improve Your Productivity

We all want to be more productive, but despite our best intentions, we often end up wasting valuable time. Many people fall into the trap of focusing too much on how hard they are working, rather than what they are actually accomplishing. The trick is not necessarily to work harder, but to work smarter! Here…

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Tips for Starting an Ethical Brand

Written by Tanya Donahue Ethical. Sustainable. Socially Conscious. These may be the buzzwords of today, but the importance lies in taking their meaning and creating something truly unique – your voice, also known as your brand. In many ways, we as social entrepreneurs are the ones creating a new culture for today and tomorrow. We are…

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stressed business woman

When It’s Time to Focus on Your Needs

Women are notorious for putting everyone else’s needs before their own; this can ring especially true for moms, as it’s part of the job. However, it can become a problem if your own needs are never being met. While you have to put your heart and soul into your family and your business, you can’t give…

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follow up sales tips

7 Tips to Create a Follow-Up Strategy

Written by Grace Moores If you don’t have a follow-up strategy, you are setting yourself up for disappointment. Most of my clients never returned my initial calls or emails, but they did with follow-up, which in turn has brought in revenue and resources over the years. Follow-up is not hard to do and doesn’t take up a…

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effective social media presence

How Effective is Your Social Media Presence?

  Most business owners understand that they need to have a presence on social media, however it’s important to understand that just setting up an account and updating it every once in a while isn’t enough. To get any real benefit out of social media, you need to be genuinely engaging with your audience; not…

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Loyal Customers: Know Them, Find Them, Serve Them

The best customer is a repeat customer, and finding and keeping your ideal client goes hand in hand with knowing your customer avatar. My product line, Easy Daysies, was created off my kitchen table by parent demand, and has now been sold in stores across the country for almost a decade. I often get asked…

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business woman female entrepreneur

3 Questions to Ensure You Charge What You’re Worth

If you’re running a service-based business, you are most likely not charging enough. As with most entrepreneurs you are probably guilty of working way too hard, undercutting your own prices, and still stressing about making ends meet until you receive your next payment from a client. The largest problem with service-based businesses is that they…

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website design tips

16 Steps to Get Your Website On Track

By Jill Schoolenberg, GoDaddy Canada With online traffic bustling now more than ever before, it’s the best time to give your website the boost it needs with a design and content makeover. Even if web design isn’t your area of expertise, you can still create an amazing website. Solid design will always outdo flashy or gimmicky…

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hello sign

Three Email Headers to Increase Email Open Rates

When you’re working toward gathering and maintaining subscribers for your email marketing, it’s easy to lose sight of the email headers in the shuffle. However, crafting an effective subject line is crucial when you’re considering the open rate for your email messages (open rates would refer to how many recipients open your messages). Afterall, what…

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women led businesses can benefit from exporting

How Exporting Can Benefit Companies Led by Women

Many women find entrepreneurship to be a natural fit in their busy life. Aside from the perks of setting your own hours and being your own boss, the parallels between running a household and leading a business are unmistakable. It’s no wonder more and more women are choosing self-employment, while enjoying great success at it!…

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Cash Flow tips

Tools To Help Manage Your Cash Flow

As an entrepreneur, you’re managing the cash coming in and out of your business all day. From the smallest transaction to your monthly storefront rent payment, it’s important to your financial success to have a good handle on your cash flow and financial transactions. But for many small business owners (we’re looking at you, sole…

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product launch tips

10 Steps to Launching your Own Product

Have you ever thought about launching your own product? A product in any industry, whether nutrition, apparel, beauty, printable, or otherwise, gives you the ability to create something physical for others to use and allows you to have a bigger impact. If you have an existing business, a product launch can expand your range, give…

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media attention

Press Releases that Will Get Your Business Noticed

You have a great product or service and you want to start getting the word out.  Where should you begin?  It seems like a huge task, but if you take it step by step you’ll be able to create some buzz. A press release is not as intimidating as it might seem. Essentially, it’s a document written…

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9 Tips for Transitioning to a More Sustainable Business

Every business owner can discover easy ways to be more sustainable, and it doesn’t have to be overwhelming! Whether you have a bricks and mortar store, or you work from your home office, making small changes can have a huge impact. Here are some simple ways to get started: Start Slow…  Don’t try to do everything…

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woman working on a side hustle

How the Gig-Economy is Fuelling a New Workforce

The Direct Selling industry is growing steadily, and as a result, 1 in 10 Toronto workers are now part of the gig-economy.  Direct selling plays an important economic role in Canada. It supports entrepreneurial growth by assigning Independent Sales Consultants. It also provides a wide range of products and services to customers across the country.…

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5 Conversations You Should Never Have Over Email

While email is convenient, it is not always the best way to communicate.  When you are trying to explain a complex concept or if your message is emotionally charged, it is probably better to talk over the phone or face-to-face.  Here are five conversations that you should never have online. We can’t deliver on what was…

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business mail box

Business Mailboxes – Think Big for Your Small Biz

Although I have been running my home-based business for several years, it was only a few months ago that I registered and opened a private mailbox for my business; and I’m so glad I did. Yes, it was a small inconvenience to redirect my mail over to a new address, but it has given me such peace…

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5 Bad Excuses for Not Starting a Business

Have you always dreamed about starting a business, but found that you are too afraid to take the leap?  There are plenty of good reasons not to start a business, but often it’s just good old fear that stops us.  Unfortunately, it’s the things that we don’t do that we usually regret – if you are resting on…

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Thank you note with heart

Easy Ways To Show Gratitude To Your Network

Entrepreneurs are often very focused on showing gratitude to their customers, but sometimes may not pay as much attention to the other people who support them. Consider all the help that you have received from your network; they are the ones who send you referrals, sing your praises, let you know about opportunities, and support…

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