HerBusiness All Articles and Resources

The Importance of Mentorship

Mentoring allows a person with a lot of knowledge and experience to connect with someone who hasn’t gained the same knowledge or experience, ultimately providing a pathway for learning and guidance. Mentoring can be focused on providing support for careers, lifestyle, entrepreneurship – the opportunities are endless! Having a mentor can be crucial for continued…

What to Wear for a Branding Photoshoot

Written by Nathalie Amlani You booked your next (or your first) branding photoshoot – congrats! Let me guess, you feel stumped on what to wear. That’s okay, in fact, it’s completely common. I’ve worked on so many brand photoshoots that I know the key takeaways to building the best outfits that will create the most scroll-stopping…

5 Sales Skills Every Entrepreneur Needs

Being skilled in sales tactics is crucial for any entrepreneur, however most of us could use a little help in this area – no matter how many years we’ve been in business. Here are five skills every entrepreneur should be aware of in order to level-up their sales strategy: Listening Actively Active listening is where…

Rethinking, Redefining & Redesigning Your Life

Written by Tami Adams 2020 started off like so many other years for me. It was a new decade to explore, expand and take on new challenges that would help me be the best version of myself. I was fully employed in a job I loved, working with professional speakers and doing my part to…

Busy Entrepreneur? 4 Mistakes You Can’t Afford to Make

As entrepreneurs, we are often so busy getting through each day that we let the little things slide. While calling an important client or dealing with the problem that’s right in front of you may seem more urgent, you can’t neglect the little tasks for long without it catching up to you. Details matter –…

5 Marketing Tips for Service-Based Business Owners

Written by Elaine Kapogines Service providers tend to rely heavily on referrals and word-of-mouth marketing. While these are a great starting point for building your business, it’s going to take more than that to grow your business. Ultimately, the goal of creating a marketing plan is that you’ll get to have more control of your…

Business Insurance Terms Every Entrepreneur Should Know

From the experts at Zensurance Purchasing business insurance should not be painful. However, to make a fully informed decision, you are sometimes required to read through long policies and pages of exclusions. By learning the basics and understanding some of the common insurance industry languages, you can ask the right questions of your insurance provider…

Why You Don’t Need Social Media to Be Successful

Written by Elaine Kapogines I have a question for you: What would happen to your business if all forms of social media just vanished tomorrow? Think about it for a second. Most entrepreneurs solidly fall into one of two categories: 1) the All-Eggs-One-Basket strategy, or 2) the So-Much-Time-So-Little-Results strategy If you fall into the first…

6 Tips for Newsletter Design & Formats

Written by Stacey Hartman So you have some great ideas for the content of your new email newsletter, but you’re completely stuck on the do’s and don’ts for formatting and design. No worries! If you’re at a loss on where to start, we’ve got some quick tips and suggestions to help with your newsletter design.…

How To Leverage Your Media Coverage

Written by Elaine Kapogines Remember the first time you landed a media spot? Maybe it was an interview at your local TV station; maybe you were asked to provide a comment for your local newspaper, or you were featured on an industry podcast. Whatever it was, what did you do after the interviewed aired or…

How Exporting Can Benefit Companies Led by Women

Many women find entrepreneurship to be a natural fit in their busy life. Aside from the perks of setting your own hours and being your own boss, the parallels between running a household and leading a business are unmistakable. It’s no wonder more and more women are choosing self-employment, while enjoying great success at it!…

Still Waiting for That Cheque? Here’s How to Get Paid.

Written by Cate Barker The 12 years I spent as a work-from-home mom were some of the most satisfying of my life. Working for myself meant I could set my own hours, writing during the mornings when my son was at daycare and at night after he went to bed. It also meant I could…

5 Ways to Pay It Forward With Your Business

Written by Pamela Bolado Since the pandemic began, we have seen the ultimate surge of women supporting women. I was one of the mompreneurs that took a leap of faith and pivoted my business this past year. I took my passion for supporting women through events, and created an intentional magazine based on highlighting the wonder…

7 Steps to Creating a Killer Follow-Up Strategy

Written by Grace Moores If you don’t have a follow-up strategy to stay in touch with potential leads, you’re setting yourself up for disappointment. Most of my clients never returned my initial calls or emails, but they did with follow-up, which in turn has brought in revenue and resources over the years. Follow-up is not hard to…

Tips for Greener Business Practices

Every year in April, we celebrate Earth Day – a time to make commitments to better our planet, to focus on ways to reduce, reuse and recycle, and to be a good citizen for 24 hours. But what happens after that day is done? What are we doing as entrepreneurs, as business owners, as community…

Helping Women Entrepreneurs Get Online

Written by Anne De Aragon – Vice President and Country Manager, Go Daddy Canada Building a website may seem like a daunting task. People often think it’s not something they can do on their own. But as we celebrate International Women’s Day, GoDaddy wants to shine a light on women entrepreneurs so they can feel empowered…

Tips for Selling a Service on Your E-Commerce Website

Written by Jessica Ropolo When most people think of eCommerce, they think about products they can buy online. With sites like Amazon and Overstock selling goods since the 90’s, shopping online has become almost second nature. In fact, according to Pew Research, almost 80 percent of Americans shop online. Clearly, any business that does not…

5 Ways to Use LinkedIn Strategically for Your Business

Have you determined that LinkedIn is a waste of time for your business? Have you created a profile and built a network without getting any real results? The reality is that most entrepreneurs are using LinkedIn but not as effectively as they could be. The possibilities of social media are endless but you need to…

How to Increase Your Email Signups

Action! It’s an exhilarating and flexible word. It can mean so many different things and apply to so many different people and professions. You might not realize it, but “action” is one of the most important words that someone with an online presence can use. Whether you are a blogger, an eCommerce store owner, maintain…

Is It Time For You to Outsource Tasks to Grow Your Business?

Sometimes business demands can over-run your schedule, no matter how diligent you are with creating a killer time map. So what is a busy entrepreneur to do? Outsource! Simply put, but not so easily done for those of us who like to be in control of every aspect of our businesses. It really boils down to…

Six Tips to Fuel Your Business Mindset

Written by Elaine Tan Comeau When I was a classroom teacher I loved teaching children to LOVE learning and to become life long learners, and perhaps that is because I am a lover of learning myself! Business success begins with making time to learn. In business, we all wish we could have that eureka moment…

Business Metrics You Should Know for Success

What are you keeping track of to ensure that your company is reaching its potential? Performance metrics can be a powerful tool to help guide your decision making within your organization. If you’ve never even thought about performance metrics, then now is the perfect time to try it out as we start a new month in…

10 Ways to Inspire Your Sales Team

If your business is sales based, an important part of your role is to motivate your team and ensure their success. Whether you are operating in the direct selling space, or utilizing another retail or distribution model, it is crucial to inspire your salespeople and support their journey. Consider these ways to ignite the sales…

4 Tips to Use Social Media Effectively

Many small businesses are overwhelmed with the onslaught of social media to-do’s, and often are lacking in real results for their time invested. At the end of the day, the most important thing to remember is that consistency is key! Here are 4 ways to use social media effectively to help you maximize your time on…

4 Truths to Making Difficult Business Decisions

Many successful business owners will tell you that the biggest obstacles they face in the day to day business operations is their own emotions, which they sometimes need to ignore when it comes to work. When big decisions need to be made, we can look to 4 simple truths to help guide us in making…

Tips to Host a Giveaway on Instagram

Before you invest the time and money into holding a giveaway on Instagram, it’s important to make sure that it will get you tangible results. Not all giveaways are created equal; some are effective marketing campaigns, while others just amount to a waste of time. Here are some tips that will help you ensure that your…

Building Credibility for Your Small Business

Establishing credibility with potential customers is not just important; it’s everything! You need for potential customers to view your company as trustworthy, knowledgeable and professional. It doesn’t happen overnight; you need to take a strategic approach. Here are four tips that will help you build the credibility that you need to take your business to…

Her Business Blog