Her Business Blog

5 Marketing Tips for Service-Based Business Owners

Written by Elaine Kapogines Service providers tend to rely heavily on referrals and word-of-mouth marketing. While these are a great starting point for building your business, it’s going to take more than that to grow your business.  Ultimately, the goal of creating a marketing plan is that you’ll get to have more control of your…

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Business Insurance Terms Every Entrepreneur Should Know

From the experts at Zensurance Purchasing business insurance should not be painful. However, to make a fully informed decision, you are sometimes required to read through long policies and pages of exclusions. By learning the basics and understanding some of the common insurance industry languages, you can ask the right questions of your insurance provider…

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Why You Don’t Need Social Media to Be Successful

Written by Elaine Kapogines I have a question for you: What would happen to your business if all forms of social media just vanished tomorrow? Think about it for a second.  Most entrepreneurs solidly fall into one of two categories: 1) the All-Eggs-One-Basket strategy, or 2) the So-Much-Time-So-Little-Results strategy If you fall into the first…

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6 Tips for Newsletter Design & Formats

Written by Stacey Hartman So you have some great ideas for the content of your new email newsletter, but you’re completely stuck on the do’s and don’ts for formatting and design. No worries! If you’re at a loss on where to start, we’ve got some quick tips and suggestions to help with your newsletter design.…

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woman leveraging media coverage

How To Leverage Your Media Coverage

Written by Elaine Kapogines Remember the first time you landed a media spot? Maybe it was an interview at your local TV station; maybe you were asked to provide a comment for your local newspaper, or you were featured on an industry podcast. Whatever it was, what did you do after the interviewed aired or…

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woman home office video call

Home Office Essentials for Online Video Meetings

Working from home certainly has its ups and downs. We’ve all been there: the one day where you decide you’re going to work in your comfy clothes and save showering until the afternoon, only to receive a message from your client or boss, asking you to hop online for a “quick video chat”. When you’re…

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Still Waiting for That Cheque? Here’s How to Get Paid.

Written by Cate Barker The 12 years I spent as a work-from-home mom were some of the most satisfying of my life. Working for myself meant I could set my own hours, writing during the mornings when my son was at daycare and at night after he went to bed. It also meant I could…

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hello sign

Three Email Headers to Increase Email Open Rates

Written by Stacey Hartman When you’re working toward gathering and maintaining subscribers for your email marketing, it’s easy to lose sight of the email headers in the shuffle. However, crafting an effective subject line is crucial when you’re considering the open rate for your email messages (open rates would refer to how many recipients open…

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5 Ways to Pay It Forward With Your Business

Written by Pamela Bolado Since the pandemic began, we have seen the ultimate surge of women supporting women. I was one of the mompreneurs that took a leap of faith and pivoted my business this past year. I took my passion for supporting women through events, and created an intentional magazine based on highlighting the wonder…

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7 Steps to Creating a Killer Follow-Up Strategy

Written by Grace Moores If you don’t have a follow-up strategy to stay in touch with potential leads, you’re setting yourself up for disappointment. Most of my clients never returned my initial calls or emails, but they did with follow-up, which in turn has brought in revenue and resources over the years. Follow-up is not hard to…

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Tips for Greener Business Practices

Every year in April, we celebrate Earth Day – a time to make commitments to better our planet, to focus on ways to reduce, reuse and recycle, and to be a good citizen for 24 hours. But what happens after that day is done? What are we doing as entrepreneurs, as business owners, as community…

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Helping Women Entrepreneurs Get Online

Written by Anne De Aragon – Vice President and Country Manager, Go Daddy Canada Building a website may seem like a daunting task. People often think it’s not something they can do on their own. But as we celebrate International Women’s Day, GoDaddy wants to shine a light on women entrepreneurs so they can feel empowered…

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e-commerce shopping tips

Tips for Selling a Service on Your E-Commerce Website

Written by Jessica Ropolo When most people think of eCommerce, they think about products they can buy online. With sites like Amazon and Overstock selling goods since the 90’s, shopping online has become almost second nature. In fact, according to Pew Research, almost 80 percent of Americans shop online. Clearly, any business that does not…

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LinkedIn Social Networking

5 Ways to Use LinkedIn Strategically for Your Business

Have you determined that LinkedIn is a waste of time for your business? Have you created a profile and built a network without getting any real results? The reality is that most entrepreneurs are using LinkedIn but not as effectively as they could be. The possibilities of social media are endless but you need to…

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How to Increase Your Email Signups

Action! It’s an exhilarating and flexible word. It can mean so many different things and apply to so many different people and professions. You might not realize it, but “action” is one of the most important words that someone with an online presence can use. Whether you are a blogger, an eCommerce store owner, maintain…

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Is It Time For You to Outsource Tasks to Grow Your Business?

Sometimes business demands can over-run your schedule, no matter how diligent you are with creating a killer time map. So what is a busy entrepreneur to do? Outsource! Simply put, but not so easily done for those of us who like to be in control of every aspect of our businesses. It really boils down to…

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Six Tips to Fuel Your Business Mindset

Written by Elaine Tan Comeau When I was a classroom teacher I loved teaching children to LOVE learning and to become life long learners, and perhaps that is because I am a lover of learning myself! Business success begins with making time to learn. In business, we all wish we could have that eureka moment…

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performance analytics

Business Metrics You Should Know for Success

What are you keeping track of to ensure that your company is reaching its potential? Performance metrics can be a powerful tool to help guide your decision making within your organization. If you’ve never even thought about performance metrics, then now is the perfect time to try it out as we start a new month in…

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10 Ways to Inspire Your Sales Team

If your business is sales based, an important part of your role is to motivate your team and ensure their success. Whether you are operating in the direct selling space, or utilizing another retail or distribution model, it is crucial to inspire your salespeople and support their journey. Consider these ways to ignite the sales…

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Regain Control of Your Work and Life Balance

Balance is often a moving target. One week it’s great and others prove more challenging with both business and home-life responsibilities competing for time and energy. Balance is important no matter what the endeavour. It isn’t just about having more time to spend for self-care or with your family – it’s also about smart business.…

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4 Tips to Use Social Media Effectively

Many small businesses are overwhelmed with the onslaught of social media to-do’s, and often are lacking in real results for their time invested. At the end of the day, the most important thing to remember is that consistency is key! Here are 4 ways to use social media effectively to help you maximize your time on…

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4 Truths to Making Difficult Business Decisions

Many successful business owners will tell you that the biggest obstacles they face in the day to day business operations is their own emotions, which they sometimes need to ignore when it comes to work. When big decisions need to be made, we can look to 4 simple truths to help guide us in making…

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Tips to Host a Giveaway on Instagram

Before you invest the time and money into holding a giveaway on Instagram, it’s important to make sure that it will get you tangible results. Not all giveaways are created equal; some are effective marketing campaigns, while others just amount to a waste of time. Here are some tips that will help you ensure that your…

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Building Credibility for Your Small Business

Establishing credibility with potential customers is not just important; it’s everything! You need for potential customers to view your company as trustworthy, knowledgeable and professional. It doesn’t happen overnight; you need to take a strategic approach.  Here are four tips that will help you build the credibility that you need to take your business to…

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photographer photo shoot

Tips for Great Business Headshots

Written by Julie Rock In my opinion, having your headshot taken by a professional photographer is so important for your business as it is a part of your brand, and your brand represents you and how you want to define yourself and your business to potential clients. This is usually one of the first things that…

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email list

5 Tips for Building Your Email List

By Stacey Hartman If you’re looking to really start growing your business, email marketing is an awesome way to expand your customer base. One major stumbling point for some, though, is building your subscriber list. Fret not, we have several sure-fire steps to get your email list booming. Let’s take a look! 1. Get an…

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What You Need to Know About Your Customers

All successful entrepreneurs have at least one quality in common — a laser focus on their customers’ or clients’ needs. Make no mistake – without your customers, you have no business! The only way to persuade potential customers to choose you over your competition is to truly understand them. Here are five things that you need to…

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