Written by Julie Rock
In my opinion, having your headshot taken by a professional photographer is so important for your business as it is a part of your brand, and your brand represents you and how you want to define yourself and your business to potential clients. This is usually one of the first things that potential clients see when they visit your website and your social media accounts.
I’m going to share some tips and tricks I’ve learned through years of experience as a photographer, as well as being on the other side of the camera. I know exactly what it feels like to be the one being asked to sit in strange poses and look comfortable and beautiful; as if that’s easy!
Do Your Homework
First, when you are looking for a photographer to help with your branding session, check out a few different photographers and visit their websites, and ask your friends for referrals. After you’ve done all of that research, see whose style reasonates with you the most and you’ve found your photographer! Keep in mind that many photographers pre-book (some book months in advance), so the sooner you book the better especially if you need the images for your website or if you have a deadline to meet.
When it comes to stylizing your outfit – this is the hardest part, trust me – pick out a couple of different outfits, that you are comfortable in and also reflect your personality. If you would like more of a professional, polished look, then a nice collared blouse and jacket or a shirt and scarf will give that feel. If you are creative like me, then go with an outfit that really portrays your creative side; for me it was my ripped jeans, black sweater and high top converse.
No one else can decide which look is perfect for you – as only you know what you are most comfortable in and what look and feel best reflects you, and by extension, your brand. You want to be comfortable in what you wear for your session because, if you aren’t, it will show through in the images that the photographer captures. I also tell my clients to stick with more neutral colours. Add in a pop of colour with a scarf if you want to, but stay away from crazy patterns and bright colours.
Hair and Makeup
Now that you have chosen a couple of your favourite outfits, now you need to think about your hair and makeup! I highly recommend working with a professional makeup artist. Some photographers already work with one that they like and trust, and you can choose to use them or you can find your own. Either way, be sure to find a reputable makeup artist not just the most cost effective. Just like with photography, you get what you pay for.
Be warned: makeup for headshots is typically a little (or, in the case of my own headshot session a lot) more heavy then you are used to, but it will look so much better in photographs than if you were to wear too little. I highly recommend you look through websites and take some pictures of the hair and makeup looks you would like for your session. The makeup artist will be able to tell you if they will work with your hair type and facial structure. So many of my clients that come in for their headshots comment on how heavy their makeup is and how it isn’t how they usually wear it and I tell them the same thing: “It looks so good in your pictures, trust me I know what I’m talking about!”
One Last Thing
Finally, the most important advice I can give you is to relax. Enjoy having your hair and makeup done by someone else and being the centre of a photoshoot to capture it all. Also, consider having a date night or a ladies night out afterwards; you will look stunning so you may as well enjoy it!
Julie Rock is a RevolutionHer™ Business Member and professional photographer whose studio is located in beautiful downtown Milton, Ontario and services Mississauga, Oakville, Burlington, Halton Hills, Toronto, the GTA, and surrounding areas. Julie Rock Photography specializes in maternity, newborn, children and family photography, and also offer headshots and personal branding sessions.