Smart Sweets founder Tara Bosch

Tara Bosch of SmartSweets

Tara Bosch is the CEO of SmartSweets, a company she began after her love affair with candy turned into an unhealthy relationship with food, and she ultimately experienced the negative effects excess sugar has on our health. Tara tried to eat less sugar, but that only led her to crave candy even more, sparking her quest to Kick Sugar, Keep Candy. After spending months recipe testing in her kitchen with a gummy bear mould from Amazon, Tara innovated the first delicious candy – without the sugar. 4 years later, the company is moving forward as a global leader in the mission to #KickSugar by creating accessibility to SmartSweets in 23,000+ doors across the USA and Canada, in places such as Target, Whole Foods and Cineplex. SmartSweets is also grateful to have helped people kick over 1 billion grams of sugar (and counting)!

With six candy innovations you know and love: Fruity Gummy Bears, Sour Gummy Bears, Sweet Fish, Peach Rings, Sweet Chews and Sour Blast Buddies (plus, many more sweet things just around the corner!), SmartSweets is committed to relentlessly researching, testing and choosing the most advanced, natural ingredients while kicking as many grams of sugar per bag as possible. Every ingredient used is non-GMO, always real and never artificial. The SmartSweet pinky promise is to provide delicious candy free from sugar alcohols, artificial sweeteners and added sugar so you can feel good about candy!  |  @smartsweets

Previously featured in our Membership Welcome Box (no longer available)

SmartSweets Gummy Bears in RevolutionHer Welcome Boxes

SmartSweets Fruity Gummy Bears (50g bag)

SmartSweets Fruity Gummy Bears contain 87% less sugar and 28% less calories than the other gummy bears, and are free from Sugar Alcohols, Artificial Flavours + Colours. These gummies are gluten-free and non-GMO, and made without major allergens which includes tree nuts, peanuts, wheat, soybeans, milk, eggs, fish, and shellfish.