7 Steps to Creating a Killer Follow-Up Strategy

Written by Grace Moores If you don’t have a follow-up strategy to stay in touch with potential leads, you’re setting yourself up for disappointment. Most of my clients never returned my initial calls or emails, but they did with follow-up, which in turn has brought in revenue and resources over the years. Follow-up is not hard to…

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Brandi Leifso of EVIO Beauty

At the age of 21, Brandi Leifso was living in a women’s shelter when she founded the concept for Evio, a Canadian clean beauty company that is redefining luxury beauty to be kind, conscious and affordable. Evio’s line of cosmetics and skincare products are affordable, inclusive, vegan, cruelty-free, toxin-free, gluten-free and paraben-free, and are ethically and consciously produced. Evio’s mission is to…

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Jennylyn Pringle of Fusion Mineral Paint

Jennylyn Pringle is a proud mama and spirited entrepreneur. She grew three internationally selling brands before the age of 30, all while juggling the role of a single mother to her beloved 4-year-old-son, Taylor. But the path to success has not been without its challenges. At 23, she took over the family business, Homestead House Paint Co.,…

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Nikky Starrett of Pomp & Sass

Nikky Starrett is the founder of Pomp & Sass, a Canadian social enterprise. When the pregnancy with her daughter Fern cured her of a neurological disability, she had a second chance to live her best life, pain free. Her mission is “to be a positive influence in the world” as a way of being grateful. Now she’s…

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Tips for Greener Business Practices

Every year in April, we celebrate Earth Day – a time to make commitments to better our planet, to focus on ways to reduce, reuse and recycle, and to be a good citizen for 24 hours. But what happens after that day is done? What are we doing as entrepreneurs, as business owners, as community…

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Helping Women Entrepreneurs Get Online

Written by Anne De Aragon – Vice President and Country Manager, Go Daddy Canada Building a website may seem like a daunting task. People often think it’s not something they can do on their own. But as we celebrate International Women’s Day, GoDaddy wants to shine a light on women entrepreneurs so they can feel empowered…

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Neetu Godara of SoCIAL LITE Vodka

Neetu Godara is the Co-Founder of SoCIAL LITE Vodka, the first unsweetened pre-mixed drink in North America. The brand pioneered a new category of unsweetened drinks in the RTD segment that is now exploding across Canada. After 10 years of marketing various food and beverage products at Pepsico Canada, Neetu saw an opportunity for disruption in the RTD…

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Grace Moores of Jolly Bark

Jolly Bark designs punny products for gardeners and plant lovers. All items are reusable to bring countless smiles, not clutter, to our lives. Jolly Bark was created from a love of gardening, founded in 2019 by Grace Moores. The Jolly Bark line includes t-shirts, tote bags, mugs, tea towels, hand soaps and candles. jollybark.ca   |…

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Tips for Selling a Service on Your E-Commerce Website

e-commerce shopping tips

Written by Jessica Ropolo When most people think of eCommerce, they think about products they can buy online. With sites like Amazon and Overstock selling goods since the 90’s, shopping online has become almost second nature. In fact, according to Pew Research, almost 80 percent of Americans shop online. Clearly, any business that does not…

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