5 Sales Skills Every Entrepreneur Needs

Being skilled in sales tactics is crucial for any entrepreneur, however most of us could use a little help in this area – no matter how many years we’ve been in business. Here are five skills every entrepreneur should be aware of in order to level-up their sales strategy:

Listening Actively

Active listening is where you make a conscious effort to hear not only the words that another person is saying but also the complete message being communicated. In order to do this you must pay attention to the other person very carefully. When it comes to sales, the best way to learn about your customer’s needs is not to talk, but to listen and really understand what their needs are.

Being Empathetic

It’s a well known adage that people buy from other people that they know, like and trust. One of the best ways to build customer rapport is empathy. Once you have actively listened to your customer’s needs, you can put yourself “in their shoes” and can come up with a solution to help them – not just a sale. The more understanding you have of a customer’s needs, the better solution you can come up with. Genuine win-win solutions support both the customer and the entrepreneur in order to get what they want from the business transaction.

Being Persuasive

Using the art of persuasion has been said to be the number one skill all successful sales people should have. Persuasion is the ability to have your customer see and understand the benefits you offer, while also believing that your benefits are of greater value than those of your competition.

Presenting Well

Showing the benefits of what you are offering in a visually clear and simple way is key in order for customers to feel you are going to offer a solution to their problems. An entrepreneur can present these benefits in several ways, including a compelling sales landing page on the company website; providing a video explaining what the company is good at and how a problem will be solved; or sending a unique proposal/presentation tailored to the needs of the client. The core of any presentation is making sure to directly link to the customer’s situation, and clearly demonstrating how your product or service can help.

Closing Well

Closing a deal sometimes takes a bad rap for being a difficult skill to master, but it doesn’t have to be that way. If you’ve followed a well-structured sales process like we’ve outlined above, then closing will feel like a natural next step for clients. The big takeaway here is to demonstrate both confidence and trustworthiness; you believe in what you offer, and you know the benefits you can provide; approach your closing with authenticity and facts, and you’ll ultimately give them an offer they can’t refuse!

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