Lisa Goodall of QMBeautique

Lisa Goodall of QMBeautique

Lisa Goodall is a business and beauty enthusiast, licensed esthetician, mom of three young girls and the owner of QMBeautique Inc. She specializes in a domestically manufactured, nourishing magnetic eyeliner inspired by clean and minimal beauty. That pairs with a luxury magnetic lash line that encompasses unique beauty in terms of the various eye shapes and personal expressions. QMBeautique’s lash trays are the first of their kind and made of fully compostable sugarcane bagasse because one of the core values for this business is sustainability. That is inspired by Lisa’s three daughters; Lisa hopes to leave something beautiful behind for them, as well as all other future generations.



The Mission Behind Lisa’s Work

QMBeautique is all about encouraging women to step into their confidence, to express themselves through beauty, makeup and great lashes and do what makes them feel beautiful. All of our products are sustainably packaged and shipped with initiatives to support that mission. Our eyeliner is a minimal ingredient, non-irritating formula with beneficial ingredients commonly found in expensive lash growth serums because as a woman who has suffered many unexplained pregnancy losses, I believe whole-heartedly that we need to be conscious of what goes both on and into our bodies to create healthy environments. I also believe that responsibility shouldn’t fall onto the consumer, so another value for QMBeautique is mindful formulations.

Lisa’s Insights to Entrepreneurship

Was there a time in your life you knew you were capable of more, or destined for more?
Prior to becoming a mother, I worked in various business roles and overlapped that with an in-home spa I opened and ran as a passion project. I learned that my dedicated and tenacious nature well equipped me to take on something bigger. I wanted to make an impact and gently touch lives in a way I knew I could. Helping women feel more beautiful, finding their inner goddess and nurturing their outer beauty. I knew the power in a set of great lashes and what that did for a woman’s confidence and knew that I desperately wanted to create a DIY lash system for busy women that wasn’t going to be harmful to them or to the planet.

As a makeup artist and eyelash extension specialist, I kept seeing the same thing – products loaded with chemicals which irritated client’s eyes, packaged in environmentally exhausting resources. So I knew there was a gap that I wanted to fill. As a mother, I am hyper aware of the need for human consumption pattern shifts to leave behind something beautiful for our children to enjoy and all future generations. So I knew there was a mission I wanted to pursue, I wanted to be an active advocate for change.

Marrying my passion for business and beauty, I began my creation into something inspired by clean beauty, simplicity and environmental mindfulness that allowed me to explore my passion for helping people feel beautiful and simplifying some of the noise of the beauty and lash industry that every day women face and why I believe many of them simply don’t feel like they can participate.

After I suffered multiple pregnancy losses, I taught myself about environmental toxins and how that can play a role in women’s fertility. I am personally driven to create clean products that don’t come at the expense of the wearer or the environment. I want to advocate for higher standards.

What challenges have you overcome in your life, and what did you learn about yourself in the process?
Gosh, life comes with many challenges. I think the biggest ones that relate to my business were the losses of multiple pregnancies, but specifically, the birth of my first daughter, Brooke. She was born sleeping on June 5, 2015, and my world crashed around me. It was a pivotal moment in my life and caused me to really stop and evaluate what part in it I played, if any. It caused me to look at my life and ask myself what it was that I wanted for myself. I learned about the raw power inside a woman that we often forget about or don’t pay much attention to. I learned about what true compassion and empathy looks and feels like and the impact women have on each other, all the way from our darkest moments through to our highest. The importance of having a village around you of supportive and encouraging and empowering people, who truly lift you up.

I’ve always been a silent hype girl for those around me and I didn’t know until I was older, what it even was. I just knew that it felt really, really good to lift others around me up. After I had Brooke, I started to do a lot of research into environment toxins and with that, I started to learn about the health and beauty industry and was blown away at the lack of regulation – but also the lack of consumer knowledge about it all. How companies could just put profit first and rake in the profits while people were making sacrifices to their health that they didn’t even know about. I felt a lot of passion towards that. In the beginning, more outrage than anything, but now it’s grown into more of a desire to spread the word, so to speak. To inform people and encourage them to make better choices and be a voice for regulations that need to be improved upon.

I also learned to be the mother I am today from that experience. To cherish my kids more than anything because I know what a miracle they really are and I want them to live in a world where women support other women, where they have an inspiring village around them and feel empowered to change the world, or at least make a little dent with something that they’re passionate about.

What is your why? How do you ensure you are living your life “on purpose” as much as possible?
I have a few, but my first why is me. Knowing this passion inside of me and when I can touch people in a positive way or inspire someone to take care of themselves or feel beautiful, I feel really aligned with my purpose. So this business is me being true to myself. To live a life I am proud of and follow the passion that has always been inside me. To inspire other women to do the same and to inspire my children.

Which leads me to my next why, the three little girls that look up to me. I want them to believe in themselves and in their abilities and dreams. I want them to know that they can change the world if they believe with conviction that they can. I want them to live in a world where planet truly comes before profit. Where giving back is encouraged, kindness is norm, inner beauty is first and outer beauty is something everyone has and can nurture. I want to provide them with a life where they get to explore the world around them and connect with all that makes us beautiful and unique. I want to encourage them to challenge questionable norms and be courageous to pursue change.

The next why is for my parents, entrepreneurs who worked their tails off their entire lives, without help and made an impact, provided their children with a good life and were on track to retire early and enjoy the things that make life worth living. They pursued a business venture which ultimately led them into bankruptcy and stole from them everything they had worked for. I want to carry them and give back what they gave.

My final why is for the women I haven’t met, the ones who need to hear how beautiful they are and who need a little boost to find their goddess and nurture her.

Where do you see yourself and/or your life in the next year? What do you hope to see in the world and/or hope to accomplish?
I see myself running a successful business and connecting with more like-minded, supportive women. Creating a community of feel-good purposes, supporting charities and volunteering my time to that, including my children on these sorts of missions. I hope to see more of this women’s encouragement movement and it is coming! I think social media took a bit of a turn for the worse and that actually sparked a lot of those hidden gems to come out and speak up and help to redefine standards. I would like to see a world where working moms are treated the same as working dads, where things are more equal and women feel more empowered to take care of themselves and do more things for themselves, not as moms but as the individuals they are. I really just want to focus on building more relationships, connections and community.

What advice can you give to other women around life, family, work, and self-care?
For mothers who find themselves taking care of everyone first and leaving themselves on empty – you are not just a Mom. You are an individual, you’re busy and you might even be struggling but you’re not alone. It’s a crazy time in your life and because of that – you are more deserving than ever for some serious self-care. Put your oxygen mask on first, pour from a full cup and do what makes you feel good.

You can either be a full time Pinterest worthy-mom, or you can be sane. But you can’t be both.

Selfcare is doing what makes you feel most like yourself. Think about the things you loved to do as a child, when you were growing up, the things that light you up inside – and then do more of that. Make appointments on the calendar with yourself. Don’t miss them and show up for you, hold yourself accountable to do that.

Believe in your abilities and don’t let negative self talk bring you down. It’s so easy to get caught up in the noise all around us, take time to connect with yourself and talk nicely. Give yourself grace, treat yourself like your best friend would. You wouldn’t let your best friend say something terrible about herself, you wouldn’t let her drown in responsibility and not throw her a life raft. Be your best friend and show up for her.

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