Jody Swain Hire Fire Your Kids app

Jody Swain of Hire & Fire Your Kids

Hire and Fire your Kids is a female-led tech startup offering a digital tool that helps parents raise responsible, respectful and accountable kids. Our mobile and desktop app becomes the reminder, instead of nagging parents, which reduces friction and promotes positive communication. Parents set expectations, post jobs (chores), issue warnings, and praise great behaviours, while kids take the initiative to apply to jobs, follow expectations, and receive rewards.

Co-Founder & CEO Jody Swain CEO and co-founder built her career in retail management for 20+ years. While working full-time she began developing a parenting solution to manage her newly blended family. Jody began to see instant improvement in her kids’ motivations and behaviours, and friends and family started noticing, asking for the “secret program”. Unexpectedly, Jody was laid off from her job and knew it was time to work on the business full-time. Hire and Fire your Kids (HFK) was founded by parents, for parents. Family comes first, and the company takes great responsibility being a part of your family. The team at HFK are learning and evolving everyday and take the feedback received from families to implement changes and improvements to ensure the app is exactly what your family needs. HFK is proud to be endorsed by Autism Speaks Canada as a resource for families with kids on the spectrum and the team is committed to bringing the HFK app to as many families as possible.


The Journey to Entrepreneurship

Was there a time in your life you knew you were destined for more?
As far back as I can remember, I had the desire to be an entrepreneur and finally “go it alone”. I had many business ideas that lived on my vision board, but like many women, I found myself stuck in the rat race of collecting a steady paychecque and the comfort of a permanent job. I always thought I would find the right timing; well, the right timing found me. I was laid off from my corporate management job and that little voice in the back of my head became louder and louder. I told myself it was now or never, and dove feet first into my own business venture.

What challenges have you overcome, and what have you learned about yourself in the process?
The biggest challenge I had to overcome was losing my son and my mom. As anyone who has lost a parent knows, no matter how old you are, you always need your mom. Her not being here anymore stunned my entire existence, especially happening just a few years after the trauma of losing my son. It was like deja-vu. To add insult to injury, she passed away on my daughter’s birthday and shortly afterward, I lost my job. My life pillars were crumbling around me, and I was unable to see past the rubble. As difficult of a time as it was, I knew I had to keep going; for my husband, my kids, and for myself. I decided to redirect my anger, devastation, and sadness into building the app, and found refuge in the hope of helping other families. Life will never be the same, but I learned that small steps to keep afloat turn into leaps and before you know it, you’re in a better place – mentally and physically.

What is your why? How do you ensure you are living your life “on purpose” as much as possible?
Hire and Fire your Kids is a passion project turned life mission – raising healthy, accountable, and responsible kids. We are a family operated Startup and I have my two sisters and husband along for the ride! The pandemic created family frictions that we had never experienced before, and parents needed help managing their household. I had a solution that worked for hundreds of families and knew I needed to share it with as many more as I could. We decided to make the app free to download and play to ensure all families were able to access our tool. We still have a long way to go to make the app match my vision, but we are excited to be building a community of parents along the way to live out our mission every day – a parenting app for parents, built by parents.

Where do you see yourself and/or your life in the next year? What do you hope to see in the world and/or hope to accomplish?

I hope that families truly prioritize each other. The pandemic was a real wakeup call for myself and my family as before the pandemic, we were moving day by day, week by week, looking forward to the weekend, vacation, or next life milestone without enjoying the current moment. We have so much to be thankful for and truly take it for granted. I hope that the Hire and Fire Your Kids app will be in every household to help manage those tough, not-so-fun interactions so families can spend more time together happy, laughing, and making memories for years to come.

Jody’s Top Tips for Other Women

Just start.
I was always looking for the “right” time and would make excuses as to why I couldn’t make the leap, but the best thing to do is just start – even if it’s part time.

Don’t feel guilty for time off.
Time off is vital to the success of your business. Recharging, relaxing, and taking your mind off of overdrive isn’t selfish or reckless. It’s critical to the success of your business.

Have a Plan A, B, C, D…
Nothing goes as planned, but contingency plans and alternative plans are just as important, if not more important. Pivoting quickly and adapting will make all the difference in your long-term success.

Hire the skills you don’t have.
You aren’t the expert in everything, and even if you are, you need to delegate to be able to put your all into the strategy and growth of the company. It can be hard to let go of control, but you will never grow to your full potential without help.

Don’t sweat the small stuff.
I know, simple and obvious, but so important to remember. It’s easy to get wrapped up in every issue, but always think to yourself, “Is this going to effect the business in 5 years?”. If the answer is no, don’t spend your valuable time worried about it.

HFK is always looking for more families to join us as we continue to scale the world’s 1st gamified parenting app! Find out more at