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How the Gig-Economy is Fuelling a New Workforce

The Direct Selling industry is growing steadily, and as a result, 1 in 10 Toronto workers are now part of the gig-economy. 

Direct selling plays an important economic role in Canada. It supports entrepreneurial growth by assigning Independent Sales Consultants. It also provides a wide range of products and services to customers across the country. As a result, we can see a boost in tax revenues and growth.

In a recent impact study, DSA Canada discovered that sales have grown 5% in the last three years, to $3.5 billion. This translates to a total of $1.2 billion in annual personal revenue for independent sales consultants. You can review highlights from the DSA’s study below:

Direct Sellers Association of Canada fact sheet on gig-economy in direct selling industry

We can safely say that direct selling contributes to the prosperity of the Canadian economy. It also supports other Canadian businesses in various industries. This growth in gig-economy results in more employment, income and sales overall.


In Canada, direct selling companies are represented by DSA Canada. They advocate to government, providing business support and networking opportunities to member companies. DSA Canada promotes the direct selling opportunity, and upholds the need for ethics and integrity.

Want to learn more about DSA Canada and how it is helping Canadian women entrepreneurs? Read up on our Partners & Friends >>