Written by Anne De Aragon – Vice President and Country Manager, Go Daddy Canada
Building a website may seem like a daunting task. People often think it’s not something they can do on their own. But as we celebrate International Women’s Day, GoDaddy wants to shine a light on women entrepreneurs so they can feel empowered to get their business online.
A recent survey conducted by Go Daddy Canada found that 60 per cent of women entrepreneurs feel it is important to have an online presence for their business, and we expect that number to continue to grow in the coming years. When it comes to digital advertising the top tools women use for their business are, Social media (50 per cent), website (35 per cent) and email (25 per cent).
When it comes to creating an online presence themselves, 57 per cent of women small business owners feel confident they can create their own website using a website builder tool to do so. However, one in five women respondents said they felt they lacked confidence in this area.
At GoDaddy, we want to help entrepreneurs and small business owners feel empowered to create and grow their online presence by providing all of the tools and help to succeed online. With the right tools and help, entrepreneurs can build a website for their business.
Here are three tips to help you get started:
1) Use a website builder tool.
Gone are the days of requiring extensive technical knowledge to build your website. With GoDaddy Websites + Marketing, it’s very simple to create a modern, professional website with no technical knowledge required! This tool comes with hundreds of beautifully designed templates so you can easily make your business look its best while still being customizable enough to showcase your unique personality.
2) Don’t be afraid to ask for help!
For many, it will be the first time you are building a website and will likely have questions along the way. GoDaddy offers friendly 24/7 customer support and our GoDaddy Guides are always available to help answer questions as you work through building your website both by phone and chat.
3) Integrate your tried and true marketing tools.
Websites shouldn’t be your only marketing tool. In reality, you most likely already use other marketing channels such as social media. If this has been your go-to, make sure you integrate those social channels into your website and vice versa, ensure your social pages link directly back to your website. The same goes for other strategies such as email marketing. Connecting your email to your website, will allow you to deploy integrated emails such as a newsletter. Having multiple marketing tools allows you to reach a wider audience.
Websites are essential to growing your business and customer base and is your spot on the internet to share your story in your own words. GoDaddy is proud to support and empower women-owned businesses today and everyday.
Visit GoDaddy.ca to start for free and check out all the tools available to help get your business online.
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