Performance Success Tips for Women in Business

Written by Deborah Drummond There is no doubt you’re a successful, dynamic and heart-centered business person. Like everything in life, there is always room to learn and grow, and being a top performer is something we should all aspire to. Top Performance doesn’t mean you need to completely revamp what you have done thus far.…

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7 Props to Use in Your Branding Photoshoot

pictonat creative

Written by Nathalie Amlani You’ve taken the leap and booked your branding photography session. You won’t regret it! But you may be feeling a little nervous, and that’s totally normal. After all, even if you’re used to family photos and other kinds of portraits, branding photography can feel like a totally different experience, and that…

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What to Wear for a Branding Photoshoot

what to wear

Written by Nathalie Amlani You booked your next (or your first) branding photoshoot – congrats! Let me guess, you feel stumped on what to wear. That’s okay, in fact, it’s completely common. I’ve worked on so many brand photoshoots that I know the key takeaways to building the best outfits that will create the most scroll-stopping…

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5 Marketing Tips for Service-Based Business Owners

Written by Elaine Kapogines Service providers tend to rely heavily on referrals and word-of-mouth marketing. While these are a great starting point for building your business, it’s going to take more than that to grow your business.  Ultimately, the goal of creating a marketing plan is that you’ll get to have more control of your…

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6 Tips for Newsletter Design & Formats

Written by Stacey Hartman So you have some great ideas for the content of your new email newsletter, but you’re completely stuck on the do’s and don’ts for formatting and design. No worries! If you’re at a loss on where to start, we’ve got some quick tips and suggestions to help with your newsletter design.…

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How To Leverage Your Media Coverage

woman leveraging media coverage

Written by Elaine Kapogines Remember the first time you landed a media spot? Maybe it was an interview at your local TV station; maybe you were asked to provide a comment for your local newspaper, or you were featured on an industry podcast. Whatever it was, what did you do after the interviewed aired or…

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Three Email Headers to Increase Email Open Rates

hello sign

Written by Stacey Hartman When you’re working toward gathering and maintaining subscribers for your email marketing, it’s easy to lose sight of the email headers in the shuffle. However, crafting an effective subject line is crucial when you’re considering the open rate for your email messages (open rates would refer to how many recipients open…

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Helping Women Entrepreneurs Get Online

Written by Anne De Aragon – Vice President and Country Manager, Go Daddy Canada Building a website may seem like a daunting task. People often think it’s not something they can do on their own. But as we celebrate International Women’s Day, GoDaddy wants to shine a light on women entrepreneurs so they can feel empowered…

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Tips for Selling a Service on Your E-Commerce Website

e-commerce shopping tips

Written by Jessica Ropolo When most people think of eCommerce, they think about products they can buy online. With sites like Amazon and Overstock selling goods since the 90’s, shopping online has become almost second nature. In fact, according to Pew Research, almost 80 percent of Americans shop online. Clearly, any business that does not…

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