6 Tips for Newsletter Design & Formats

Written by Stacey Hartman So you have some great ideas for the content of your new email newsletter, but you’re completely stuck on the do’s and don’ts for formatting and design. No worries! If you’re at a loss on where to start, we’ve got some quick tips and suggestions to help with your newsletter design.…

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How To Leverage Your Media Coverage

woman leveraging media coverage

Written by Elaine Kapogines Remember the first time you landed a media spot? Maybe it was an interview at your local TV station; maybe you were asked to provide a comment for your local newspaper, or you were featured on an industry podcast. Whatever it was, what did you do after the interviewed aired or…

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Three Email Headers to Increase Email Open Rates

hello sign

Written by Stacey Hartman When you’re working toward gathering and maintaining subscribers for your email marketing, it’s easy to lose sight of the email headers in the shuffle. However, crafting an effective subject line is crucial when you’re considering the open rate for your email messages (open rates would refer to how many recipients open…

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Helping Women Entrepreneurs Get Online

Written by Anne De Aragon – Vice President and Country Manager, Go Daddy Canada Building a website may seem like a daunting task. People often think it’s not something they can do on their own. But as we celebrate International Women’s Day, GoDaddy wants to shine a light on women entrepreneurs so they can feel empowered…

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Tips for Selling a Service on Your E-Commerce Website

e-commerce shopping tips

Written by Jessica Ropolo When most people think of eCommerce, they think about products they can buy online. With sites like Amazon and Overstock selling goods since the 90’s, shopping online has become almost second nature. In fact, according to Pew Research, almost 80 percent of Americans shop online. Clearly, any business that does not…

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How to Increase Your Email Signups

Action! It’s an exhilarating and flexible word. It can mean so many different things and apply to so many different people and professions. You might not realize it, but “action” is one of the most important words that someone with an online presence can use. Whether you are a blogger, an eCommerce store owner, maintain…

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5 Tips for Building Your Email List

email list

By Stacey Hartman If you’re looking to really start growing your business, email marketing is an awesome way to expand your customer base. One major stumbling point for some, though, is building your subscriber list. Fret not, we have several sure-fire steps to get your email list booming. Let’s take a look! 1. Get an…

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What You Need to Know About Your Customers

All successful entrepreneurs have at least one quality in common — a laser focus on their customers’ or clients’ needs. Make no mistake – without your customers, you have no business! The only way to persuade potential customers to choose you over your competition is to truly understand them. Here are five things that you need to…

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Loyal Customers: Know Them, Find Them, Serve Them

The best customer is a repeat customer, and finding and keeping your ideal client goes hand in hand with knowing your customer avatar. My product line, Easy Daysies, was created off my kitchen table by parent demand, and has now been sold in stores across the country for almost a decade. I often get asked…

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